Graphic package for Nike’s involvement in the Bank of America 2012 Chicago Marathon. This system included a wordmark, type system, icons and supporting graphic shapes. The icons are based on Chicago neighborhoods along the marathon route. These icons and the graphic system built around them were then used to create everything from window displays to product designs.
We also worked closely with Nike on two limited edition Lunar Glide 4 shoe colorways (including custom shoe bag and box design). The type and graphic system was also heavily used at the Nike pop up shop located at the Chicago Marathon Expo center.
To tie into the look and feel of the marathon work, we also created the type system for the Northside VS. Southside High School challenge that takes place on the last 2.62 miles of the marathon course.
You Can't Win Them All.